One of my marketing professors in college equated tactical marketing that doesn’t have an underlying strategy to approaching your business with a “ready, fire, aim,” mentality.  After I snickered a bit to myself, I began to think of the implications of this approach and how it might affect our business at Warren Strategies and the growth we are working to create for our clients.

The Dangers of "Do it Yourself" Marketing

Are you curious about what happens when someone looks at an incredibly difficult task and decides to “do it themselves?”  Take a look at the image above and you’ll have a pretty good idea of the outcome.

You know what I want? 

Marketing is an interesting process.  You work so hard to get your name out there to attract business and, often, we think that is the hard part.  The truth is, most of us didn’t roll out of bed with a ready-made business model.  Maybe you see a market need and realize you have a better way to meet it, but then you have to refine what you do and how you do it. 

No business is running at 100% of its capacity, right? No matter how streamlined or efficient your processes, there are always areas that could be tightened up. Logically, this means that within every business, no matter how profitable and no matter the growth rate, there are problems.